PROVIDENCE

Now is Everything | Awareness

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Providence :30 - "Busy Busy"

IDEA

Convey the emotional weight of a cancer diagnosis by embracing the urgency, uncertainty, and vulnerability patients experience in the moments that change everything. The film places viewers inside that emotional reality while reinforcing Providence's commitment to compassionate care.

INSIGHT

A cancer diagnosis is more than a medical event—it's an emotional turning point. In those first moments, empathy isn't simply reassurance; it's meeting patients with honesty, urgency, and support when they need it most.

CLIENT

Providence Swedish

AGENCY / PRODUCTION HOUSE

DNA&STONE

INDUSTRY

Healthcare

EXECUTION

Commercial Campaign

YEAR

2025

AWARDS

None

CREDITS

"Busy Busy"

Director - Iqbal Ahmed
Client - PSCI
Agency - DNA & Stone
ECD - Matt McCain
ECD - Michael Boychuk
AG. Producer - Kat O'Hara
Production Company - Hungry Man
Managing Partner - Caleb Dewart
Local Production Company - Kontent Partners
KP EP - Michael Bini
HOP - Mckenna Turner
Director of Photography - Nate Hurtsellers
Editor - Kenny Carpenter
Color - Gregory Reese @ Royal Muster

Business Woman - Amanda Johnson
Doctor - Dr. Sid Devarakonda

"Dad"

Director - Iqbal Ahmed

Dad - Parth Ruparel
Child - Kimia Worrell
Doctor - Dr. Michaela Tsai

Providence :30 - "Busy Busy"

Providence :30 - "Dad"