Municipal Credit Union | Social
SCROLL TO PROJECT
IDEA
Turn the streets of New York into MCU’s source of financial wisdom. By putting the mic in front of real New Yorkers and letting them share how they earn, spend, save, and stretch their money, MCU becomes the platform that collects and amplifies the city’s money knowledge.
INSIGHT
New Yorkers have learned how to make their money work in one of the most expensive cities in America. That financial knowledge doesn’t come from institutions—it comes from living here, and it’s shared through the tips, tradeoffs, and workarounds New Yorkers pass between each other.
CLIENT
Municipal Credit Union
AGENCY / PRODUCTION HOUSE
DNA&STONE
INDUSTRY
Financial Institution
EXECUTION
Social
YEAR
2025
AWARDS
None
Director / Strategist - Rob Scherzer
Assistant Director / Social Strategist - Lily Wong
Interviewer - Thalia Romina
Producer - Kenny Carpenter
Line Producer - Glo Cody
PAs - Joe Unda, Nyasia Sylvester
Editor - Kyle Ilenda
MCU Social - "Get your money up"
MCU Social - "Splurge"
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