DNA Initiative
SCROLL TO PROJECT
IDEA
Turn a once-meaningless Black Friday into a movement to support black-owned businesses.
INSIGHT
Black small business owners face more barriers to keeping their doors open.
CLIENT
DNA
AGENCY / PRODUCTION HOUSE
DNA
INDUSTRY
Philanthropy / Advertising
EXECUTION
Broadcast Awareness
YEAR
2023
AWARDS
N/A
Director - Abdul Kassamali
Producer - Kat O'hara
Director of Photography - Kenny Carpenter
Gaffer - Aaron Jacobs
Production House - Hrvst House
1st AC - Coburn Erskine
2nd AC - Sandra Garcia
Photography - Kyla Mae
Editor - Kenny Carpenter
GFX - Lindell Serrin, Kenny Carpenter
VFX - Kenny Carpenter
Color - Kenny Carpenter
BBF Social - Doug Baldwin
BBF Social - Brad Evans
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