BECU

Spokane

SCROLL TO PROJECT

BECU Spokane - "Annie" :60

IDEA

Position the credit union as a financial partner that doesn’t shy away from complicated life stuff. Speak candidly about the challenges people actually face and show that understanding them comes before trying to sell them a solution.

INSIGHT

Spokanites are skeptical of financial institutions that talk at them without understanding the realities they face. Trust starts with acknowledging that money and life are complicated—and being willing to have an honest conversation about both.

PRODUCTION OVERVIEW

DELIVERABLES

5 Videos, 6 Social VIdeos, 6 Radio Spots, 1 Print, 1 OOH, 2 Airport OOH

BUDGET

300-350k

TIMELINE

8 weeks

CHALLENGE

Bring an integrated, community-focused campaign to life through an on-location production in Spokane. The challenge was coordinating real member stories, local environments, and documentary-style filming while capturing flexible content for television, social, radio, print, and out-of-home placements.

OUTCOMES

Produced an integrated campaign spanning television, social, radio, print, and out-of-home advertising, including airport placements. The campaign supported BECU's continued expansion into Spokane, showcasing local members and their stories across multiple touchpoints.

CLIENT

BECU

AGENCY / PRODUCTION HOUSE

DNA&STONE

INDUSTRY

Financial Institution

EXECUTION

Commercial

YEAR

2023

AWARDS

None

CREDITS

Creative Director(s) - Lindell Serrin, Nick Olish
Director of Photography - Johnathan Houser
Executive Producer - Maddy Giordano
Associate Producer - Kenny Carpenter
Line Producer - Shalia Pich

BECU Spokane - "Annie" :60

BECU Spokane - "Matt & Jenn" :30