Spokane
SCROLL TO PROJECT
IDEA
Position the credit union as a financial partner that doesn’t shy away from complicated life stuff. Speak candidly about the challenges people actually face and show that understanding them comes before trying to sell them a solution.
INSIGHT
Spokanites are skeptical of financial institutions that talk at them without understanding the realities they face. Trust starts with acknowledging that money and life are complicated—and being willing to have an honest conversation about both.
CLIENT
BECU
AGENCY / PRODUCTION HOUSE
DNA&STONE
INDUSTRY
Financial Institution
EXECUTION
Commercial
YEAR
2023
AWARDS
None
Creative Director(s) - Lindell Serrin, Nick Olish
Director of Photography - Johnathan Houser
Executive Producer - Maddy Giordano
Associate Producer - Kenny Carpenter
Line Producer - Shalia Pich
BECU Spokane - "Matt & Jenn" :30
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