BECU

Free on the Street

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BECU Free Checking "Free on the Street" :30

IDEA

Reclaim what “free checking” is supposed to mean. Show that at BECU, free isn’t a promotion or a promise with conditions—it’s simply how the account works, giving people a real reason to turn their preference for BECU into action.

INSIGHT

People have gotten used to “free” checking coming with strings attached—fees, requirements, and fine print have become part of the deal. But something called free shouldn’t require a workaround to actually be free.

PRODUCTION OVERVIEW

DELIVERABLES

9 Videos, 12 Statics, and 1 Radio Spot

BUDGET

200-250k

TIMELINE

7 weeks

CHALLENGE

Bring a broadcast-led campaign to life while maximizing its reach across multiple channels. The challenge was balancing production quality, talent, locations, and regulatory compliance while capturing flexible creative that could extend across broadcast, digital, social, and radio.

OUTCOMES

Produced 22 total assets — 9 videos, 12 static images, and 1 radio spot — supporting a cohesive campaign across broadcast and digital channels. The production extended a single creative platform into multiple formats and placements while maintaining consistent messaging and visual identity.

CLIENT

BECU

AGENCY / PRODUCTION HOUSE

DNA&STONE

INDUSTRY

Financial Institution

EXECUTION

Broadcast, CTV, Radio

YEAR

2026

AWARDS

None

CREDITS

Agency - DNA&STONE
Production House - Thinking Machine
Post House - Cosmos Street

Director - Megan Brotherton
CCO - Matt McCain, Michael Boychuk
Creative Director - Alison Forsythe, Jason Fong
Executive Producer - Alon Simcha
Line Producer - Buzzy Cancilla
Director of Production (Agency) - Maddy Giordano
Producer - Kenny Carpenter
Sr Art Director - Angela Dai
Sr Copywriter - Chase Condrone

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